The best CRM software in India depends on your team size and budget. Zoho CRM and Orbito CRM suit small and mid-sized teams on a budget, HubSpot CRM suits marketing-led teams, LeadSquared suits lead-heavy industries, and Salesforce suits large enterprises.
₹199 per user per monthOrbito CRM Starter₹499 per user per monthOrbito CRM ProfessionalChoosing the best CRM software in India is harder than it looks. Global tools bill in dollars, local tools vary widely in quality, and many comparison pages are written by vendors who pretend to be neutral. This guide compares seven CRMs on what matters to Indian teams: rupee pricing, GST-ready invoicing, phone and WhatsApp workflows, regional language support and ease of adoption.
Orbito CRM is our own product, so we say so up front. We keep every claim about other tools general and easy to check, and we suggest you confirm current pricing on each vendor's website before you buy.
What is the best CRM software in India in 2026?
There is no single winner for every business, but most Indian teams end up shortlisting Zoho CRM, Freshsales, LeadSquared, HubSpot CRM, Bitrix24, Salesforce and Orbito CRM. Choose Zoho or Orbito for value and flexibility, HubSpot for marketing-led teams, LeadSquared for high-volume lead handling, and Salesforce for large enterprises with admin resources.
Quick picks:
- Best for small teams on a budget: Orbito CRM, Zoho CRM
- Best free starting point: HubSpot CRM, Bitrix24
- Best for lead-heavy industries: LeadSquared
- Best for built-in phone and email: Freshsales
- Best for large enterprises: Salesforce
What should you look for in CRM software in India?
A good Indian CRM must handle local realities, not just generic sales tracking. Look for rupee pricing, GST-compliant quotes and invoices, a mobile app, regional language support, phone and WhatsApp follow-ups, and local support in your time zone.
Use this checklist when you compare vendors:
Feature | Why it matters in India | Question to ask the vendor |
|---|---|---|
Rupee pricing | Avoids exchange rate surprises | Is the price in INR, and is GST extra? |
GST-ready invoices | Needed for B2B billing | Can I generate invoices with GSTIN and tax split? |
Mobile app | Field sales teams live on phones | Does the app work for calls, notes and follow-ups? |
Regional languages | Leads and staff speak many languages | Which Indian languages does it support? |
Call and WhatsApp workflows | Most Indian leads prefer calls and chat | Do calls and messages log to the lead record? |
Automation | Saves hours of manual follow-up | Can I build workflows without code? |
Local support | Faster help during Indian business hours | Is support available by phone or chat in IST? |
Before you issue invoices from any CRM, confirm the format matches the rules on the official GST portal.
How do the top 7 CRMs in India compare?
The table below summarises each tool in general terms. Features and plans change often, so treat it as a starting point and verify details on each vendor's site.
CRM | Best for | Main strength | Watch out for |
|---|---|---|---|
Orbito CRM | SMEs wanting CRM, HR and AI in one place | Low per-user pricing, AI calling in Hindi, Hinglish and English | Newer brand, fewer third-party reviews |
Zoho CRM | Customisation on a budget | Broad suite and many integrations | Setup can feel complex for small teams |
HubSpot CRM | Marketing-led teams | Free CRM tier and strong marketing tools | Costs rise as you add paid hubs and seats |
Freshsales | Teams wanting built-in phone and email | Clean interface and AI assistant | Advanced features sit in higher plans |
LeadSquared | High-volume lead handling | Strong lead capture and distribution | Can be more than a small team needs |
Salesforce | Large enterprises | Deep customisation and ecosystem | Higher cost and often needs an admin |
Bitrix24 | Teams wanting tasks and chat with CRM | Free plan and all-in-one workspace | Busy interface for new users |
What are the best CRM options in detail?
Orbito CRM: best for SMEs that want CRM, HR and AI together
Orbito CRM is an AI-driven CRM and HRMS platform built by Web Digital Mantra in Bengaluru. It combines a visual sales pipeline, deals, quotes, invoices, tasks, payroll and workflow automation in one workspace. Its AI calling answers new leads, qualifies them in Hindi, Hinglish or English, and writes the outcome back to the CRM. Plans start at ₹199 per user per month with a 90-day free trial.
Zoho CRM: best for flexible customisation
Zoho CRM is a long-standing choice for Indian businesses that want a configurable system. It offers a wide set of modules, many integrations and a large partner network. The trade-off is that small teams may spend more time on setup, so budget for onboarding.
HubSpot CRM: best for marketing-led teams
HubSpot is popular with teams that combine sales with content, email and ads. The free CRM is a low-risk way to start. As you add paid tools and users, costs grow, and billing in foreign currency can add friction.
Freshsales: best for built-in calling and email
Freshsales is part of Freshworks and suits teams that want calling, email and lead scoring in one screen. It is easy to learn, though the most advanced automation sits in higher tiers.
LeadSquared: best for lead-heavy industries
LeadSquared focuses on capturing, scoring and distributing large volumes of leads. It is common in education, financial services and healthcare. Smaller teams with simple pipelines may find it more than they need.
Salesforce: best for large enterprises
Salesforce offers deep customisation, analytics and a huge app ecosystem. It suits complex sales operations with dedicated admins, but the cost and complexity are usually too high for a small business.
Bitrix24: best for an all-in-one workspace
Bitrix24 combines CRM with chat, tasks and document sharing, and offers a free plan. The interface can feel crowded, so run a short trial with your team before you commit.
How much does CRM software cost in India?
CRM pricing in India is usually per user per month, and the final bill depends on the plan, the number of users, setup fees and GST. Many global vendors bill in dollars, so confirm the rupee total before you sign. Always check whether tax, onboarding and add-ons are included.
For reference, here is Orbito CRM's published pricing:
Plan | Price per user per month | Users | Highlights |
|---|---|---|---|
Starter | ₹199 | Up to 5 | Basic lead management, email integration, mobile app, community support |
Professional | ₹499 | Up to 25 | Advanced lead management, workflow automation, custom workflows, API integrations, priority support |
Enterprise | ₹999 | Unlimited | AI-powered analytics, advanced security, SLA, white-label options, dedicated support |
Every plan includes a 90-day free trial. Setup is ₹2,500 and GST is extra. An optional Orbito AI add-on costs ₹1,500 per month and includes an AI email writer and 1,500 AI credits.
Example: a 10-user team on the Professional plan pays 10 x ₹499 = ₹4,990 per month before GST and the one-time setup fee. See the latest numbers on the Orbito CRM pricing page.
Is there a free CRM in India worth using?
Yes, but free plans have limits. Several vendors, including HubSpot and Bitrix24, offer free tiers with restricted users, storage or features. A free CRM in India works well for a solo founder or a team of two or three. Once you need automation, reporting or more users, a paid plan is usually the better value.
A long free trial is often a safer test than a permanent free plan, because you can try the full feature set with real data. Orbito CRM offers a 90-day free trial on every plan.
Which CRM is best for small business in India?
The best CRM for a small business is the one your team will actually use every day. For most small teams that means low per-user pricing, a simple pipeline, a mobile app and automatic follow-up reminders.
For a small business, prioritise:
- Simple setup: you should be live in days, not months
- Affordable pricing: avoid paying for enterprise features you will not use
- Lead management software basics: lead capture, assignment, status tracking and reminders
- Sales CRM reporting: clear views of pipeline value and conversion
- Room to grow: the ability to add automation and users later
Starter-level plans from tools such as Orbito CRM and Zoho CRM fit this profile, while HubSpot's free tier works for very early teams.
Do you need AI features in a CRM?
AI is useful when it removes repetitive work, not when it is added for show. Good AI features answer leads quickly, draft replies, summarise meetings, score leads and suggest next actions. Speed matters because leads often go to the first company that responds.
Orbito CRM's AI agents cover calling, email writing, meeting summaries, support and sentiment analysis. The AI calling feature answers new leads instantly, speaks Hindi, Hinglish and English, and syncs transcripts, lead scores and outcomes into the CRM. The company states that your data is not used to train other models.
How do you choose and roll out a CRM in 7 steps?
Follow this sequence to avoid the most common CRM failures:
- List your must-haves. Write down the three problems the CRM must solve, such as missed follow-ups or scattered lead data.
- Set a budget per user. Include GST, setup and add-ons.
- Shortlist three tools. Use the comparison table above.
- Run a trial with real data. Import actual leads, not sample records.
- Test on mobile. Ask your field team to log a call and a follow-up.
- Check support and onboarding. Ask how data migration and training work.
- Train and measure. Track adoption, response time and conversion for the first 90 days.
Most rollouts fail because the team was never consulted, not because the software was weak. Involve the people who will use it daily from day one.
Why consider Orbito CRM?
Orbito CRM is built for Indian teams that want one workspace for sales, HR and automation. The product suite covers CRM, collaboration, tasks and projects, HR and payroll, and AI agents. It supports multiple Indian languages on the website and in AI calling, offers email integration and a mobile app, and includes human support alongside an AI assistant.
Key reasons teams choose it:
- Per-user pricing in rupees starting at ₹199
- A 90-day free trial on every plan
- AI calling that qualifies leads and updates the CRM automatically
- CRM and HRMS in one platform, so you avoid juggling separate tools
- A demo that uses your own data and process rather than a generic slide deck
Curious how it works with your team? Book a free demo and the team will walk your own process through the platform. You can also read more about the company.
- Orbito CRM’s entry plan starts at ₹199 per user per month. OrbitoCRM pricing section
- The Professional plan costs ₹499 per user per month and includes workflow automation and API integrations. OrbitoCRM pricing section
| Option | Cost | Timing |
|---|---|---|
| Starter | ₹199 per user per month (up to 5 users) | 90-day free trial, then monthly or annual billing |
| Professional | ₹499 per user per month (up to 25 users) | 90-day free trial, then monthly or annual billing |
Serving Bangalore and nearby: JP Nagar, Bengaluru, MG Road, Bengaluru, Whitefield, Bengaluru.
Frequently asked questions
What is the best CRM software in India?
The best CRM depends on your team size, budget and industry. Zoho CRM, Freshsales, LeadSquared, HubSpot CRM, Bitrix24, Salesforce and Orbito CRM are all strong options. Start with a trial of two or three tools and choose the one your team adopts fastest.
Which CRM is best for small business in India?
Small businesses benefit from low per-user pricing, simple setup and a good mobile app. Orbito CRM's Starter plan at ₹199 per user per month and Zoho CRM's entry plans are common picks. HubSpot's free CRM suits very early teams.
How much does a CRM cost in India?
Most CRMs charge per user per month, and prices range from free tiers to several thousand rupees per user for enterprise plans. Add GST, setup fees and add-ons to the headline price. Orbito CRM's published plans run from ₹199 to ₹999 per user per month.
Is there a free CRM in India?
Yes. Some vendors offer free plans with limited users or features, and others offer free trials. Orbito CRM provides a 90-day free trial on every plan so you can test the full product with your own data.